I once knew a guy, an "acquaintance" who got on a kick where he would order a Guinness.
One.
He'd pretend to drink it but almost never finished it.
Why? because he was a phony snob.
He didn't like the taste but thought (mistakenly) that it somehow made him cooler when he ordered something different.
I know another guy who lives in south orange county (snob central).
He got on that stella artois kick, believing it was french.
I told him it was distributed by Anheuser-Busch and in Europe is often called "wife beater" beer, now he doesn't like it anymore.
Rained on his parade.