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Shaun @ Tru6 Shaun @ Tru6 is online now
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Join Date: Dec 2001
Location: Cambridge, MA
Posts: 44,813
Quote:
Originally Posted by sammyg2 View Post
FAME and recognition do not make a man great.

The men who get up and go to work every day, do their best to succeed and earn a good living to support their families, follow the rules, willingly make personal sacrifices for others, and then dedicate themselves to be positive role models and good parents are the ones who have EARNED greatness.
A sad commentary, to me, that the baseline of what men should be is considered greatness.

Many years ago I started Modern Dad magazine. My life's goal has always been to create a philanthropically-focused, for profit company that changes society, for the better. We published Modern Dad for 3 years before finding that a special section we ran, FirstTime Dad, was the right focus. Modern Dad was Popular Mechanics, Popular Science and Men's Health all rolled into one. My favorite article we ever did was the physics behind a curve ball and how to teach your son to throw one. But in the end, reaching men when they were already stuck in the provider role was too late we found. The reception to FirstTime Dad as a section was phenomenal, written up in the NY Times and on TV a few times. Went to childbirth education tradeshows to build a circulation base of Lamaze teachers, doulas, nurse midwives, etc. These women would give me hugs in my booth they were so happy to have a magazine for their dads-to-be. Reached over 1 million circ in 2 years. Moms loved it more than anyone else but we got a lot of letters from dads-to-be thanking us for the magazine. Should never have sold it.







Our last issue:
Camping guide
Mercedes gave me an SLK for a week to do a road test
Lawn mower buying guide
Fitness
Grilling steaks
Teaching your kids astronomy

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Last edited by Shaun @ Tru6; 07-20-2017 at 10:49 AM..
Old 07-20-2017, 10:42 AM
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