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I've been given an opportunity to handle all aspects of 2 new online startups for an old friend: website creation, marketing, launch, etc. He wants to hand everything to me and say "Go".

I'm not in this for the money. Rather, I'm interested because it will keep me occupied for at least a few years, and will help me re-sharpen my skills. I'd probably do it for him for next to nothing. The projects are both interesting to me and I feel that they're worthwhile.

That being said, what should this position pay per month? It will be a 1099 scenario in southern California. Just looking for some guidance on what I should ask for.