[NutmegCarrera]

Sounds like a great opportunity and a nice position to be in.
Congrats and good luck for you and the organization.
Sounds like the subject of comp is more about marking the price for your position appropriately more so than you looking to maximize your earnings (like most of us who rely on our day job).
To make it interesting, might you set the package with a fixed potion as well as a variable portion - to incentivize schedule, budget, or some marketing related metric? That allows the business the opportunity to pay appropriately, and give you the ability to set some goals - if only to keep it interesting for you.

In any case - we always perform best when both appreciated and internally motivated.