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The ability to update devices over the air has caused a change in QA cycles in software development.
As the software is no longer distributed on disc based media you don't have to "get it right" out of the gate.
You can do rolling updates all day.
We recently put a product into retail, to save on the gory details of working with SONY and Xbox in order to hit our worldwide launch date on 3 platforms simultaneously one of them ended up going out requiring a 4gb first day patch.
Less than ideal and the last thing we wanted to do but the only other choice was delay that one platform by 6-8 weeks and by that time it would been so late it would not have sold.
Sometimes, far too often in fact, our business decisions come down to a choice between bad and worse.
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