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sugarwood sugarwood is offline
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The ideal for sale ad. Too much or too little detail ?

I know a friend selling a vintage car. His ad contained a massive list of parts he had replaced. I suggested that for some weird reason, there is an irrational human reaction to service history: the more work a car has had done, the worse the perception of the car's quality. This makes no sense, but neither do people. Instead of thinking, "There's a whole bunch of stuff I won't need to fix!", some people think, "This car is cursed, a piece of junk!"

Here is a different sort of ad.
https://www.ebay.com/itm/1987-Porsche-911-Carrera-/272889071009?

The Ebay ad paints a narrative, a romance novel, if you will, and does not have a laundry list of service performed. He just mentions a tune up. Instead, he sells a narrative. It focuses on pedigree and history. How the buyer is buying into a piece of history. That the '87 is the perfect year with the G50 gearbox, etc. If you have a buyer who wants to get into the weeds and talk parts, repairs, service and other technical stuff, then switch gears when necessary.

What is your opinion? Is it better to appeal to emotions, not logic ? The list of repairs/parts is the male projecting his systematic mind onto marketing the car. But, you need to appeal to fantasy to sell a sports car, not facts and logic.
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Last edited by sugarwood; 10-23-2017 at 06:12 PM..
Old 10-23-2017, 04:55 PM
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