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I dont want to read a book when looking at an ad. I also want to see the price right away out front, not hidden in a paragraph. I really dont care about the stories, if a dr owned it or that it was your first whatever. Just the facts mam, man? I like simple, highlight the car with key upgrades, service, issues. Miles, options...
If you are targeting an enthusiast I would expect a phone call if serious.
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