[asphaltgambler]

My experience. As well pointed out above - first and foremost, start with great pictures, not 'good' ones. Usually early morning or late afternoon where the light is favorable.

Keep the ad simple with either headers or points. The price should be the first thing listed either in the main listing or beginning on the body of description.

Lastly - Interesting history or stories about the vehicle should be saved for 'closing' the buyer when they show up in person. Now if going with a national / global listing like EBay, you may include a readers digest version of something interesting - and then expand on it via direct email or phone call.

Of course, it all depends on what you're selling. IE: If you had a Caddy that Elvis once had, with proof - you'll need to put the story first.

2 rules to live by. 1) People buy with their eyes - 2) People are lazy and generally won't read a lengthy ad