It was Fallon. Here's a link to the founder's obituary. It mentions his place in reviving Porsche's fortunes in the early 1980s.
https://www.nytimes.com/2015/11/19/business/media/patrick-r-fallon-advertising-executive-dies-at-70.html I can't remember what car it was that they had to cut apart to get out before the BMW execs got into town, but there was an article on it a few years ago in Nord Stern. It wasn't worth putting back together when they cut it up but they stored in in a garage for a few years and someone decided to put it back together. It was worth about what it cost to fix back then and is obviously worth more now. I think it was a mid-year 2.7 or an early 70s T. I just can't remember. A Nord Stern member still drives it.
Fallon would have been working under the personal direction of Schutz. They created some of the iconic print ads that formed my impression of the brand as a high schooler and made me determined to own one of my own some day. I'd say Schutz' investment in the brand, and in the 911, is still paying dividends.