When GM Couldn’t Think Outside The Box: Remembering Pro-Tec
By Jack Baruth on August 13, 2011
When GM Couldn't Think Outside The Box: Remembering Pro-Tec - The Truth About Cars
Quote:
As a former Ford salesman, I can reinforce Corbett’s guess here. Selling an aftermarket bedliner was worth $50 to us. Selling an $850 factory option was usually worth absolutely nothing to the guys on the proverbial front line................
The Pro-Tec option lasted two model years before disappearing from the order sheets. Total volume was about 10,000, meaning that GM lost tens of millions of dollars on the operation.
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2001-2003?
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1977 911S Targa 2.7L (CIS) Silver/Black
2012 Infiniti G37X Coupe (AWD) 3.7L Black on Black
1989 modified Scat II HP Hovercraft
George, Architect
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