I like my Subarus. Yes, the Legacy and Outback wagons I have bought as used vehicles over the last 20 years have served me well. They really are good vehicles, and owners tend to keep them a long time before selling or trading them. Here in The South, otherwise known as "Land of No Subarus", really nice used ones could be found at a bargain.
Then a few years ago, things changed. Subaru marketing went with this "Love" thing and the children of the real hippies started becoming the target market. The "active life style marathon runners, off road cyclists, canoeists, wanna be weekend warrior campers, patchouli wearing hacky sack specialists donning the knit cap over the dreads" type of creatures really bought into the marketing. It's getting harder and harder to find a nice used Subaru around here that has been maintained, and quite frankly, to me as a smoker, doesn't just downright STINK.
And now, just this morning in my email, I get an invite from Subaru of America to check out the latest addition to the fleet:
The "Ascent". That's pronounced "Ass-Scent". Good job Subaru.
