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One on One with Peter Max.
SKETCH42 : One on One with Peter Max.

Last week, I got to go hang at Peter Max’s studio and interview him............................

In 1962 Max started a small arts studio known as “The Daly & Max Studio”, with friend Tom Daly. They began making commercial art for various companies. ......................................

He literally sky rocketed to fame when they created the 7-up “Un-Cola” campaigns.