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Of my last 3 positions, two were obtained "cold". The faculty job doesn't really count though, as the cv (academic version of a resume) can't hide most of the real story. For the other cold one, I was lucky that the person looking at resumes saw a fit. It also helped that I was likely the only ph.d. in the stack. For the present job, I was already in the organization, so the resume didn't make much difference.
Use friends and acquaintances to get someone (anyone) in the company to read your resume. I like them short and to the point. I don't want a bunch of buzz words and flowery prose. I want to see education, experience, and anything that makes someone different. It depends on the field though...
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