I ordered a Bud Light at a random bar in Chicago this weekend. The bartender said “Dilly Dilly” to me and I said it back and we smiled and moved on. When I was speaking the previous day, I kept a Bud Light on the podium and, at some point, held it up and said “Dilly Dilly” and half the audience lost it (while the other half was just lost).
Let’s examine what makes this commercial genius. As Americans we love art that flips class caricatures and plays with the mobility of class status. This is a signature of the national culture, an extension of the idea of freedom. We love to see the high go low and the low go high, and laugh at the irony – and the reality – of it all.
https://fee.org/articles/the-genius-of-the-dilly-dilly-commercial/
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"The primary contribution of government to this world is to elicit, entrench, enable, and finally to codify the most destructive aspects of the human personality."
Jeffrey Tucker
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