Those guys posts always remind me of the Seinfeld episode where they had "The Matress King."
Some goof-ball strutting around saying;
"I'm the King. .. Nobody beats the King . . I'm the King . ..
(the big joke being, that the guy actually took himself seriously, thinking he was King of something that mattered. . . .not that there's anything wrong with that, of course)
heh-heh
