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I sold my 1979 930 (in a unique PTS color) with Gooding in Scottsdale 2017. The car was a 8+ out of 10 (only demerit because it had a high quality repaint many years ago). I was at the auction then (and this year too) and watched the market closely for a year prior.
Let me also say that I attempted to sell the car on BaT, and via several Internet ads before cosigning with Gooding.
My Bat Experience was good, but the car did not meet reserve. You have to have thick skin to deal with the BaT audience, however with that said I had a good run.
My impression is that the real buyers are most likely at the auction.
There are loads of photo collectors out there, and even more tire kickers. Selling a car like this can become difficult because "buyers" have a hard time believing that the car is actually as nice as you will claim. Well educated buyers understand the cars well, and they get it, but they are few & far between. Most of the others seem to assume you are exaggerating the condition & therefore you never realize a sale. Its an odd phenomenon. People are SO use to being potentially scammed it has become their default assumption that they are. A really nice car (like yours & mine) become harder to sell because of all the junk that sold prior to ours.
At the auction its a crap shoot. When my car sold there was another 1979 with a lot of issues. However it was Grand Prix white with Pasha interior and because of that it brought more money than mine. My car was a 50k mile stunner. Perfect original interior with sport seats, records since new, all matching numbers, everything functioned as it did when new, drove impeccably. It sold for $115.5. The other white '79 showed lower mileage (undocumented), A/C was broken, gauges were fogged, engine leaked, interior re-done, probably a 7 out of 10 at its best. It sold for $140's. The prices were flipped flopped. It should have gone the other way, but on that day... It didn't.
Its hard to stand there at the auction & watch people look at the cars. Most just treat them as "things". Getting in & out with no intension of ever bidding. Additionally Gooding strips the cars of anything not glued down. The ashtray, the radio knobs, the cig lighter, valve stem caps, gear knobs... I really dislike that as it makes the car look awful. Most passersby understand but I still hear observers saying "its missing the ash tray" as they walk around. I mean really? Are people stealing bits at a high-line auction? I guess they are.
Anyhow I have sold a few cars through Gooding & I would do it again. But (this is the big thing so listen up) be prepared to feel as if you did not have a chance to "represent" the car to anyone well. You will not get to cover the special nuances that the car may have - wth anyone. It will strictly sell on its merits as it sits. With little to no input from you. If you think that it will do well that way, then go forward with it. If the car needs explaining to get the most out of it / then the auction scene may not be for you.
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