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Dealerships can afford to sell new cars at dealer invoice, because they make most of thier profit from a nice trade-in. My FIL once was going to trade a 5 year old high mileage Dodge Caravan on something new. He was mad that they were only offering him $3000 for the trade, and told me about it.
I told him I would offer him $3000 cash (we needed something different), and he could go back to the dealership, and offer $3000 less for the same new car....sure enough, they accepted the offer, so he would have GIVEN his older Caravan to the dealership, if he would have traded.
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