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When it comes to "deals' on cars its all about supply and demand. If you want the hot selling vehicle be prepared for the dealer to not want to discount. Why? Well duh, there is another customer willing to pay close to MSRP. Next, don't look so shocked when the dealer tries to make top dollar. You want your best deal well, so does the seller. The negotiation dance brings the two of you to a number everyone is happy with.
Trade in? Everyone thinks their car is a cream puff. Nope. Everyone thinks that their trade is dependable because they've never had any problems. Maybe but the used car buyer doesn't know that. Many folks can't afford to buy the new car without the equity in the trade. Most folks don't want the hassle of selling off the driveway. Don't forget extra insurance cost until it sells, wasted time with "be back"s, and tax incentive to trade.
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Joe
See Porsche run. Run, Porsche, Run: `87 911 Carrera
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