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Preferred pronoun:Maestro
Join Date: Sep 2012
Location: Group W Bench
Posts: 11,351
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They've been marketing to an aging demographic for many years and their failure to see this coming falls squarely at the feel of upper management. The changing face of the motorcycle-buying public generally doesn't view HD in the same positive light as have their buyers over the last 25 or so years. Hubris, company management apparently doesn't understand, is not a reliable recipe for sustainability. Now the company is facing a new reality and it will either change - by embracing and adjusting to this new reality - or it will struggle to the point of being sold to and operated by someone like, say, AMF.
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When in doubt, use overwhelming force.
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