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Its industry wide rather than HD's fault. All of the manufacturers are trying to grab market share from an ever shrinking pie. I work with an adventure motorcycle accessory company and they weathered the great recession well as their customers were wealthy and insulated but they are aging out and the industry is shrinking. All those guys who bought HD's using home equity loans back in the 2000s are not going to get back on a HD.
The research I see through SEMA and the Outdoor Retail industry shows that younger people are finding their freedom kick through Overlanding type 4x4 trips. Fix up a 4Runner and take the spouse on a weekend in the woods or the high desert.
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'72 Norton Commando,
'47 Sunbeam S7
'14 Tacoma
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