Quote:
Originally Posted by Norm K
They've been marketing to an aging demographic for many years and their failure to see this coming falls squarely at the feel of upper management. The changing face of the motorcycle-buying public generally doesn't view HD in the same positive light as have their buyers over the last 25 or so years. Hubris, company management apparently doesn't understand, is not a reliable recipe for sustainability. Now the company is facing a new reality and it will either change - by embracing and adjusting to this new reality - or it will struggle to the point of being sold to and operated by someone like, say, AMF.
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Yup, seems like the same market as a 1960s muscle car. A demographic that will be largely gone in 20 years.
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‘07 Mazda RX8
Past: 911T, 911SC, Carrera, 951s, 955, 996s, 987s, 986s, 997s, BMW 5x, C36, C63, XJR, S8, Maserati Coupe, GT500, etc
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