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They killed it (the new[est] beetle) when they up-styled it and tied to make it look more sporty to try to sell them to men. The original "cute" new beetle was primarily targeted at women IMHO (flower tail lights, flower aluminum wheels, hello kitty wheels, a flower vase on the dashboard).
Just another case of the bean counters trying to be everything to everyone.
My wife loved the first gen new beetle, me, I would just get a Golf, same car with more interior room.
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Gary Fisher 29er
2019 Kia Stinger 2.0t gone 
1995 Miata Sold
1984 944 Sold
I am not lost for I know where I am, however where I am is lost. - Winnie the poo.
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