The watch on the left was roughly $100. It is a Seiko 6 with a custom face and hands.
There were a LOT of Seiko 6's to choose from and lots of faces etc to customize one.
The 928 group on rennlist got together and had a custom face designed.
You bought the Seiko 6 you liked the design of and had it delivered to the guy that put the face/hands.
The watch on the right is an $800 limited edition LACO custom watch.
The same group got together and designed up a limited edition collector watch.
The watches came with a certificate of ownership with the watch number or 100 and three bands.
Basic leather, custom leather with the red stitching, and a stainless bracelet.
Understand they are going for around $1K now.
I have 2 and wear one every day. Have replaced the leather band from wear once so far.
I designed the faces for both of these watches.