Insane dealer mark-up
 

We went to buy my wife a new Ford Maverick base model yesterday. The sticker was 22K. They wanted 10K mark up over sticker! How can they get almost a 50% mark-up on a 22K truck.
It was a horrible experience with everyone from the sales guy to sale manager pressuring us to make a counter offer on paper. I told them we are so far apart that it's not worth either of our time. They followed out the door.
God no wonder people hate car dealerships

Dealers are pretty bad.... Try ordering a vehicle from them. They will flat out refuse.

I think gm is worse with the hidden teer system of pricing. I know a gal that ordered new equinox and it was still 32k after family employee pricing...
They even tried to sell the car from under her when it arrived. 🤣

Local Land Rover dealer is looking for $75k over sticker for the new Sport. Guess there is a lot of silly money out there

I lucked out with my Civic SI. I put a deposit down on it and they signed it at msrp.

Now, I hear on the Civic Forum of nobody getting one close to msrp....most at $5K over.

A good way to lose business. Wife was interested in a Hyundai Palisade last year. Dealership wanted $8k over MSRP...no discussion. We bought her a Honda Odyssey at MSRP. Will never set foot in a Hyundai dealership again. My business is gone forever.

A great reason to NOT buy a new car. Eff that. No way no how. I can almost understand on things like the NSX or one of the Porsche GT_RS cars or something, but an ordinary vehicle, no farkin' way.

I think they did you a favor. Honda > Hyundai all day.

Well, for the OP...

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I didn't feel sorry for the stealers when they had nothing to sell during the "pandemic" and were starving. Now it appears they're trying to make up for lost wages

As mentioned on the video - $60,000 for a 2023 base model two wheel drive Ford F-150.

That is INSANE. Who is paying that?

We did the same or nearly so. Walked out of a Kia dealer without even sitting in the Telluride we came to look at and bought a Pilot across the street instead.


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Another one here. My wife liked the Palisade but the dealership was of the old school liner/closer type. That along with a five-grand ADM was more than enough for us.

Next up, thank you very much.

I figured she'd want to drive straight to the Lexus dealership for another RX, but that's not what happened.

I still don't know exactly what possessed her to look, but we ended up with a two year old, 15K mile top-of-the-line Honda Ridgeline that she absolutely loves.

Maybe we actually owe that Hyundai dealership a debt of gratitude.

_

THere are so many 1-2 year old cars out there, many still under warranty. I just have never seen the reason behind paying the difference between a 20% depreciated car vs. the new cost plus dealer fees. A $30k car at a dealer will cost you $35k. It will cost you $25k at 1 year old.

$10k buys a lot of service and detail jobs with most of it left over.

So I hate car dealers just like everyone. I do two things about it:

1. I buy from owners not dealers
2. I own stock in a dealership that has been very lucrative

End of day? I can still hate them. And, my finances are not negatively impacted. It’s a win-win for me, except I don’t own new cars.

No one can afford that. Throw in 8% car loans.

My 18' cummins was 42ish thousand out the door. 2023's are 60k to the dealer. No one can afford that. Wages haven't gone up. Good paying jobs are culled.

It's the perfect storm.

When I was looking for a new Honda Civic...the one year old used ones were the same price as what I paid for a new one.

I have never bought, as an adult, a used truck. SUV or car, absolutely. I hope that my current truck, a 2014 Tundra bought in late 2014, is my last 1/2 ton truck. $60k plus for a 1/2 ton is just too stupid for words.

I bought my Land Cruiser from a friend of mine to take local miles from the Tundra. So far, so good.

Cdnone1, a 50% mark up is just so odd I can't wrap my cheap a$$ around it. I say that because I want a Maverick hybrid or the gas version when we move to South Carolina...a friend of mine has one and it seems to be what I need.

They have a seat lowering kit for chuckle-heads like me. I like small trucks and hope they get the price sorted in the next few years.

I had to check the date on this thread, I thought for sure it would be a bump of a 6-12 month old thread.

Surprised the markups are still going on.

Give it 6 months and look again.

Guys, you're making me glad to be an old fart who is done buying cars.

I knew a guy who had to have a new PT cruiser
when they first came out.
He paid $6k over sticker and waited two months
to be the first on his block.
A year or two later the dealers couldn't give them away.

Moral of the story:
if a vehicle is so hot the dealers ask more than sticker,
it's not a vehicle. It's a fad.
If you really want one, wait a year and get it for a decent price.
Or shop around and buy one online and skip the whole dealer thing,
of which ford is the absolutely WORST IMO!

Yesterday, we just bought a 2023 Honda Ridgeline RTL. Had everything I was looking for in a truck. I admit I’m not manly enough for a full size truck, I do love having the SUV type interior with a truck bed in the back. And the most useful truck bed ever! Even has a trunk. You can tell Honda put a lot of thought into these vehicles.

Oh, and I paid $1900 under MSRP. Two years ago, when I went looking at these trucks, they had none on the lot and you could just get on a waiting list.

Axel approves of the purchase!

http://forums.pelicanparts.com/uploa...1677445311.jpg

^^^ A great looking truck!
Looks to be the same color as my Civic....SGP

Love the color and the Ridgeline.

All the smaller trucks will be on my radar...my testosterone count makes it all possible:cool:

Rough to get older Paul. But it beats the alternative.

Yep, same color!

At that time, almost any 2 year old used car cost as much or more than new.

^^^ Rot911
Sonic Gray Pearl...changes in different lights, but it looks great in all. :)

It makes me wonder as well. I’ve never seen so many new, expensive cars as in the last two years. I always wonder who is paying these premiums, (not to mention the list price), for all of the new Range Rovers and MB G-63 wagens I see everyday. Maybe it’s the extra status from everyone knowing how much they really paid for them(?) Beats the hell out of me.

Anyhow, car dealers being mercenary fks who do business as though they only care about the immediate future is nothing new. In fact, legend has it that they earned their well deserved reputation after the end of WW2 when cars were extremely scarce and demand was high. They basically did exactly what is described in the OP but 75 years ago. As my old man used to say, “it’s as old as the hills.” All you can do is vote with your wallet.

As you read through these posts, you see one constant: everyone who purchased from a Honda dealer came away happy.

Been looking for a lightly used ATS-V, and just cannot pull the trigger- they were relatively unpopular cars which even the lowest miles CPOs were under $40K a few years ago.

Anyone stupid enough to sign a note with the knowledge that:

1)-rates are hyper-inflated
2)-prices on vehicles are hyper-inflated

deserves what they get. No vehicle is worth this much BS.

*(There, self-therapy, stop shopping)


rjp

Very true.:)

I'm 68 years old and have never ever bought a brand new vehicle.

I guess I never felt I had the budget to do so. Didn't want the payments. Or maybe just wanted to spend money on other things.

I've had great experiences buying from Auto Trader, eBay, and Craigslist.

Still have my '02 Silverado purchased in '05 with 90K on the clock - now with 235K and runs great. That one did come from a dealer who was a landscape client of mine - I told him what I was looking for and he found it in Georgia and brought it down for me. Out the door $12K.

And my '97 Volvo 850 5-speed wagon was only $6K from eBay. Only 79K one-owner miles.

I also have a good friend who owns a repo business - family owned for 60 years and is global. Back in the 80's I got two from him. Those were great cars and very inexpensive.

Going to buy something new would be a new experience, that's for sure...

I also bought from one of my older brothers - an '83 Honda Accord LX hatchback in '91. I think the mileage was around 50K. It was in almost brand new shape. Great car and I sold it in '97.

We have been looking to replace our 2008 4Runner, so I went to the local dealer where we got this one (new in 2008 for $24,500. end of model year, etc., base model SR5, still very nice..) They had 3 used ones, no new ones and showed me a 2021 used low miles, higher grade model for $48,500. I just walked away. At the same time I had the truck inspected and an oil change while there. They said it needed a steering rack, ball joints, water pump, front calipers and some other little stuff. I asked the advisor if it passed, he said, yes no problem. So I took it to an independent garage and asked for an inspection. All he said it needed was the front calipers and rotors while he was in there. So I did that. So the Toyota dealer tried to screw me on both ends!! Low life batards!

A brief wierd moment in time where leverage was switched from Customer to dealer. Almost over i think for normal cars anyway

I asked my Honda dealership manager why they didn't mark up the msrp when selling. (as others do)
He said he would lose most of his business if doing so.

I will be a returning customer.

Japanese business model that will once again come to haunt the big 3.

I know someone that paid msrp for the civic type R (43k no markup).

^^^ He was very fortunate. The dealership here said that they have no chance of getting one in.
It's a small dealership...my SI was the only one they could get in 2022

They can ask for a $10k markup all day long, doesn't mean they are going to get it. I was looking at a VW Tiguan in late September of last year and called a few dealers. I talked to a sales leach at one dealer who said he had what I was looking for but that they wanted $10k ADM. I laughed and told him no way in this market, he quickly went down to 5k, then got his manager on the phone who waived it immediately, They were such sheisters, that I hung up and called the next dealer. Found one for 2k under MSRP, but those negotiations lasted a good 3 hours over text.

The finance guy was against the whole ADM, he said it was no way to run a business as it only pissed off the customer and kept them under water when they wanted to trade their cars in a few years.

15% of all auto loans are over $1K in payments, and people are still buying out new cars with 2nd stickers and all.

Jeez, and I thought I was bad about "needing" cars.

rjp