OK car guys - is our website clear?

[cstreit]

Originally Posted by john70t

Uh don't make it too small and ignore the details.
Everyone likes a sale.

Well not everyone. They're tough on the bottom line lol..

[john70t]

2-3 grand for a brake kit??? Show me the performance!!! For legal purposes that is quoted specs from someone else.
Make me buy from your company.

Even if it is more expensive..and unfortunately for most people...that is it....end of story.

The history and experience of racing without giving out too much personal information.
The local. The proven.And the advice.
Is it physically in-stock locally now. Do you have it? When?

A.I. will troll for information and techniques.
-First thing I would do as some customer, on the internet, is copy and search for the same parts-reseller cheaper.
-First thing a competitor will do is copy all your good stuff and steal your entire sales model.


Sorry to be debbie downer. Those are potential obstacles to overcome...
Look for your unique local location and unique strengths.
You have something other companies do not.
Performance shops would love a dependable source on call. Establish contacts even if it means selling at cost for now.