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Model Citizen
Join Date: May 2007
Location: The Voodoo Lounge
Posts: 19,573
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The Apple approach to automotive interior interface and design
So, THIS is what Jony Ive has been doing since he left Apple....
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"I would be a tone-deaf heathen if I didn't call the engine astounding. If it had been invented solely to make noise, there would be shrines to it in Rome" |
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02-09-2026, 10:08 PM
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Did you get the memo?
Join Date: Mar 2003
Location: Wichita, KS
Posts: 33,478
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It looks like a high end driving simulator. Speaking of which considering this is an EV, I’m sure the entire experience is rather synthetic and fake. No thanks.
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‘07 Mazda RX8 Past: 911T, 911SC, Carrera, 951s, 955, 996s, 987s, 986s, 997s, BMW 5x, C36, C63, XJR, S8, Maserati Coupe, GT500, etc |
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02-10-2026, 02:49 AM
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This guy gets it. I like switches and buttons! The regen paddle, with multiple levels of regen braking is great. I’m not sure about the other paddle. The hand rest under the touch screen and tactile “buttons” on the screen are brilliant.
He began to lose me at about the 9 minute mark though.
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. Last edited by wdfifteen; 02-10-2026 at 04:11 AM.. |
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02-10-2026, 04:02 AM
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Registered
Join Date: Dec 2001
Location: Cambridge, MA
Posts: 45,001
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Good video, thanks for posting. Interesting and obvious intuitive design will hopefully make a comeback
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Tru6 Restoration & Design |
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02-10-2026, 04:40 AM
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You do not have permissi
Join Date: Aug 2001
Location: midwest
Posts: 40,582
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And the microphone in the dash is attuned to the user's voice.
And it recognizes who the driver is. And so the entire system can cater to what they want. So when exiting a curve you just say "zoomy zoom" and get a whole extra 1.5hp with the subscription.
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Meanwhile other things are still happening. |
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02-10-2026, 05:13 AM
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Did you get the memo?
Join Date: Mar 2003
Location: Wichita, KS
Posts: 33,478
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I will say that the pivoting center screen is a good idea.
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‘07 Mazda RX8 Past: 911T, 911SC, Carrera, 951s, 955, 996s, 987s, 986s, 997s, BMW 5x, C36, C63, XJR, S8, Maserati Coupe, GT500, etc |
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02-10-2026, 05:19 AM
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Registered
Join Date: Oct 2003
Location: Mount Pleasant, South Carolina
Posts: 14,912
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Interesting.
What’s with the frosted windows, fog, smoke, etc. outside? |
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02-10-2026, 06:16 PM
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Registered
Join Date: Jan 2002
Location: Long Beach CA, the sewer by the sea.
Posts: 38,324
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Quote:
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02-10-2026, 06:34 PM
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Imagine what Dieter Rams could do today (he’s the guy behind the classic Braun designs).
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1989 3.2 Carrera coupe; 1988 Westy Vanagon, Zetec; 1986 E28 M30; 1994 W124; 2004 S211 What? Uh . . . “he” and “him”? |
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02-10-2026, 07:26 PM
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It's past time we moved beyond trying to make the driver's cockpit a giant iPhone. This guy really gets the difference between an iPhone and a car. It's great that an iPhone can take amazing photos, but that's not a primary purpose of a car.
Now - if there was a paddle or a button on the steering wheel where a driver can take videos of some butt hole driver in front of (or behind him) doing some stupid sh***, then bets are off. Maybe a car can be a giant IPhone.
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02-10-2026, 07:51 PM
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1989 Porsche 911 Carrera 3.2
