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Team California
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How do podcasts make money?
I know that it's probably a really dumb question and hopefully this can remain unpolitical but the recent Joe Rogan dust-up has me wondering...do the podcasts have ads? I don't have Spotify and have only seen clips of podcasts online so I really don't know.
The podcasts that I have listened to on my phone did not have any ads that I can recall. Is the $$ all in people subscribing to Spotify in order to hear particular podcasts?  Once again, this is ONLY a question about the economics of podcasts, because I honestly do not know. There are plenty of threads over in PARF in which to invoke political opinions. Thanks.
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Denis The only thing remotely likable about Charlie Kirk was that he was a 1A guy. Think about that one. |
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02-02-2022, 10:11 AM
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Registered
Join Date: Jan 2002
Location: west michigan
Posts: 26,499
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Most all that I've listened to have advertising before the beginning of the podcast.
Some have multiple ads. Most of them offer a 'skip ad' button to go right to the podcast.
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78 SC Targa Black....gone 84 Carrera Targa White 98 Honda Prelude 22 Honda Civic SI |
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02-02-2022, 10:16 AM
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Banned
Join Date: Aug 2001
Location: Jacksonville FL
Posts: 50,449
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It can be a no-ad subscription service or for less money it can have ads. It least that is what I've been told.
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02-02-2022, 10:33 AM
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FUSHIGI
Join Date: Feb 2006
Location: somewhere between here and there
Posts: 10,734
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Many take voluntary donations through their website.
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Cults require delusions. |
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02-02-2022, 10:50 AM
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Registered
Join Date: May 2008
Location: Harford Co, MD
Posts: 1,623
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I suppose it all depends on the source of the podcast. A “free” podcast can be either one supported by other means (like NPR or similar corporate backed re-packaging of content) or a new pod that hasn’t gained a following. Many that I have had “live read” ads a la the beginning of radio. Third type is subscription based, which negates the need for ads.
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-Brad 2002 Carrera2 1986 944 Turbo |
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02-02-2022, 11:00 AM
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Free minder
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Business model. Spotify operates under a freemium business model (basic services are free, while additional features are offered via paid subscriptions). Spotify generates revenue by selling premium streaming subscriptions to users and advertising placements to third parties.
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1978 SC Targa, DC15 cams, 9.3:1 cr, backdated heat, sport exhaust https://1978sctarga.car.blog/ 2014 Cayenne platinum edition 2008 Benz C300 (wife’s) 2010 Honda Civic LX (daughter’s) |
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02-02-2022, 12:14 PM
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Banned
Join Date: Feb 2008
Posts: 18,646
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Quote:
Idc. They usually have a soothing voice and after 12 hours of driving I'll take it. |
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02-02-2022, 12:21 PM
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Zink Racer
Join Date: Aug 2005
Location: Spokane WA
Posts: 3,984
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The biggies like Rogan and Marc Maron, Conan, etc. all do "ads" in the sense they have sponsors. All the one's I've listened to read the copy themselves. Conan's can be quite amusing. In a 1 hour plus podcast, you'll hear 4-5 sponsor mentions of a 30 to 60 seconds. Popular sponsors are things like Stamps.Com, Better Health, Squarespace, State Farm, etc.
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Jerry 1964 356, 1983 911 SC/Carrera Franken car, 1974 914 Bumblebee, a couple of other 914's in various states of repair |
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02-02-2022, 06:14 PM
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