Our New Ad vs Old Ad - "drivewerks.com"

[Ben at Pelican Parts]

Just wanted to get some feedback about our new drivewerks ad.

I'll post two - the old vs the new.

This is a magazine ad showcasing car care. Our new vendor has graciously gave us permission to use this image. Einszett is a german based company with some pretty cool car cleaning products. One of the big names in europe when it comes to car care.

http://www.1z-usa.com

NEW AD



OLD AD

[RickM]

Oh Jeez, need you ask? Hmm, on second thought a 930 or early 911 would look better being bent over upon.

[BGCarrera32]

In the top ad you show 1 product, possibly 2 depending on what you are trying to imply with the girl.

In the bottom ad you show almost 72 products you have.

You're paying for a magazine page...1 product shown or 72...catch my drift?

Usually people remember the hot chick in the ad more than "DriveWerks" for instance...

[SilverPoly]

New Ad of course..

Sex sells. I like how you matched the pink font with the pink high heels.


Edit: On second thought that font could be a little fem.. I don't know.

[Tim Walsh]

sex sells no doubt about it.. but BG's got a point as well.

[widebody911]

WTF is she doing!!!! She's going to scratch the paint with the front button of those shorts!

[RickM]

Those shorts have a pull string on the front....

[svandamme]

nobrainer...

[svandamme]

Originally posted by l33t9eek
sex sells no doubt about it.. but BG's got a point as well.

best of both...

shrink and then center the chick pick in the other add

sex and more products...

[Scooter]

How can you tell the ad is for Drivewerks? I see nothing past the girl.

[Jason Porter]

Originally posted by widebody911
WTF is she doing!!!! She's going to scratch the paint with the front button of those shorts!

Actually, if she wasn't wearing the shorts....:d

[svandamme]

how bout this angle?



hidden message too

clean your car with all our stuff, and you might end up with a chick like that , magically apearing

[91C2wrencher]

She's buffing the fender, right?

[svandamme]

Originally posted by 91C2wrencher
She's buffing the fender, right?

i'de rather buff h.. shutting up now

[911SCfanatic]

svandamme, you've come up with the perfect balance!!! and the hidden meaning is brilliant. If the girl gets ditched I'll be *very* sad. I think svandamme is the new PP ad exec.

[svandamme]

oh well, don't get over exited.... mere cut and paste work

Ben, if you want, ide be more than happy to do it properly , with no obvious cut and paste clone marks or edges,

just let me know, and send me the biggest sized original pics to work with... i work cheap ... as in for free... yeah , i'm a hippie...

[Ben at Pelican Parts]

thank you so much for checking out the ad and posting your comments...

our ad is due shortly and our brand is co-branded with a cool new european product and has a sexier look! Our main point is driving traffic to drivewerks.com - which has some cool things these days!

I KNOW YOU ALL BEEN THERE - - - RIGHT?

The main questions - without being biased...

Will non-pelican heads that see our ad - log onto our site - or even call us?

What ads really make you stop and check out the company that paid for the ad?


-b

[Randy Webb]

Some fraction of buyers will be turned off by the sexism.

Another fraction will associate the "girly" look with cheap (Crummy) products -- note that ads for Porsches and their gear usually have upscale-looking women in them (if at all). As a case in point: the ad that shows that model getting out of a car -- only shows her calves and face, yet there is something very appealing about her.

[layzee]

For type-ins I think you'll have to emphasise the wErks otherwise people won't remember. Girly as is a bit tacky for my liking (much as I like oggling girls).

[VaSteve]

Originally posted by Randy Webb
Some fraction of buyers will be turned off by the sexism.

Another fraction will associate the "girly" look with cheap (Crummy) products -- note that ads for Porsches and their gear usually have upscale-looking women in them (if at all). As a case in point: the ad that shows that model getting out of a car -- only shows her calves and face, yet there is something very appealing about her.

Ahhh DC automotive. Or whatever. I have no idea exactly what they sell, but I stop on that page every month.