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So much for Greyhounds new ad campaign

"TORONTO (AP) _ Greyhound has scrapped an ad campaign that extolled the relaxing upside of bus travel after one of its passengers was accused of beheading and cannibalizing another traveler....."

http://www.twincities.com/news/ci_10126022?source=rss


Not my idea of a free meal... ugh.

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Old 08-07-2008, 08:29 AM
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Unfortunate, but nothing to loose your head over.
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Old 08-07-2008, 08:36 AM
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They need to go back to committee and get their heads on straight.

No way that ad campaign would have gotten them ahead.

Or put them heads & shoulders above the competition.
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Old 08-07-2008, 08:37 AM
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Heads are gonna roll over this one!
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Old 08-07-2008, 08:38 AM
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How 'bout this for an ad campaign:

"Heads up - For Greyhound!"

hahaha!!!

angela
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Old 08-07-2008, 08:43 AM
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That's wwhat you get for using an ad agency from Hackensack.
Old 08-07-2008, 08:57 AM
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Free head with ticket purchase.
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Old 08-07-2008, 08:57 AM
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They should keep it simple and remind folks that they are a cut above the rest.
Old 08-07-2008, 08:57 AM
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Greyhound - where we're cutting more than just fares!
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Old 08-07-2008, 09:02 AM
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Old 08-07-2008, 09:20 AM
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PETA tries to run ad comparing Manitoba beheading to animal rights abuses
Published: Thursday, August 7, 2008 | 12:38 AM ET
Canadian Press: THE CANADIAN PRESS
PORTAGE LA PRAIRIE, Man. - An animal rights group has tried - and failed - to run a newspaper ad comparing the beheading of a passenger on a Greyhound bus last week to the treatment of animals by the meat industry.

People for the Ethical Treatment of Animals, or PETA, said on its website it would run the ad in the Portage la Prairie Daily Graphic.

However, city editor Tara Seel said the newspaper had no intention of running the ad, which uses imagery of "an innocent victim's throat" being cut, in reference to the slaughter of cows, chickens and pigs on factory farms.

"His struggles and cries are ignored ... the man with the knife shows no emotion ... the victim is slaughtered and his head cut off ... his flesh is eaten," reads the ad, which is posted on the website.

"If this ad leaves a bad taste in your mouth, please give a thought to what sensitive animals think and feel when they come to the end of their frightening journey and see, hear and smell the slaughterhouse."

Seel would not specify reasons for why the newspaper was choosing not to run the ad, except to say it wasn't something they wanted to do. She noted the newspaper had been inundated with calls from other media since the posting to the PETA website.

CONTINUE ARTICLE

Vince Weiguang Li, 40, of Edmonton, has been charged with second-degree murder in the death of 22-year-old carnival worker Tim McLean, who was stabbed and decapitated aboard a Greyhound bus on July 30.

Li has been ordered by a judge to undergo a psychiatric evaluation.

"Like human victims, animals in slaughterhouses experience terror when they are attacked by a knife-wielding assailant," Lindsay Rajt of PETA said in a news release. "We are challenging everyone who is rightly horrified by this crime to look into their hearts and consider leaving violence off their dinner plates."

Rajt said the ad was intended to be shocking and is meant to spur people to think about the terror and pain experienced by animals who are raised and killed for food.
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Old 08-07-2008, 09:25 AM
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I don't understand PETA's strategy. By capitalizing on this horrific act, they are alienating their target audience: hand-wringing weenie lefties like me.

Doesn't make sense... they were much better off when they had girls getting naked. Who can argue with that?!
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Old 08-07-2008, 09:35 AM
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Greyhound - taking a stab at the high cost of travel...
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Old 08-07-2008, 09:35 AM
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Quote:
Originally Posted by notfarnow View Post
I don't understand PETA's strategy. By capitalizing on this horrific act, they are alienating their target audience: hand-wringing weenie lefties like me.

Doesn't make sense... they were much better off when they had girls getting naked. Who can argue with that?!


you should have been alienated five years ago when they compared kentucky fried chicken to auschwitz.
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Old 08-07-2008, 09:38 AM
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Quote:
Originally Posted by varmint View Post
you should have been alienated five years ago when they compared kentucky fried chicken to auschwitz.
totally was. They make insane statements that may grab attention, but no-one wants to be associated with.
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Old 08-07-2008, 09:40 AM
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Greyhound - "Come well rested because you won't blink for the next 1,000 miles."
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Old 08-07-2008, 09:41 AM
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Quote:
Originally Posted by notfarnow View Post
I don't understand PETA's strategy. By capitalizing on this horrific act, they are alienating their target audience: hand-wringing weenie lefties like me.

Doesn't make sense... they were much better off when they had girls getting naked. Who can argue with that?!
I ignore all their ads. Except the one with John Salley:
http://veggietestimonial.peta.org/psa.aspx?CID=e16eb785-0f3e-475f-aacf-ff2065433634
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Old 08-07-2008, 09:41 AM
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'don't kill and eat wild animals' is an insane statement. kinda goes downhill from there.
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Old 08-07-2008, 09:42 AM
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Hats off to Greyhound for looking into a better campaign message. Hoepfully their new head of marketing will come up with a better concept to head-off this negative publicity. Until then, Amtrak will surely cannibalize Greyhound's customer base.
Old 08-07-2008, 10:30 AM
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youse guys kill me!

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Old 08-07-2008, 10:38 AM
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