How many saw my add?
 

I am doing an informal poll without looking back to find it how many can honestly say they saw the M&K add in excellence with out me mentioning it? Just doing a bit of home work wanting to know if I should go bigger or stay home?

Excellence still makes magazines?

Ben, advertising is a long process. What you can afford over a long period will always produce better results than bigger, less frequent ads. I don't look at Excellence any more, so you might take that into consideration. Spread your budget over 3 publications rather than a big ad in one.

Me too...no longer read excellence. But then, I've had my final P-car, so I'm probably statistically meaningless.

This begs another question tho...why do people who do have P-cars no longer read Excellence?

Afraid I don't read excellence either so missed it.

I read Excellence monthly. Do not recall seeing your ad, but I usually skip ALL advertising the first time through, and just read the articles, etc.
Because my cars are 30+ years old, most of the stuff being sold in that mag is not of interest to me.
I do go back eventually & scan for products that are applicable to early cars, but I guess I have not done that with the latest issue yet.
Not sure if I am helping you or not..:cool:

Bill,
you nailed it..

Rika

which issue?

Didn't see; it will look tonight.

newest issue. it did not cost much but I figure its worth it even if I turned it into a few sales. the add will change with time to get better but nothing as nice as our hosts . this is my first adventure with marketing at all so who knows I may have it all messed up

can you post a jpg of it?

Pretty sure I did... And thought, "Oh, the guy from pelican" - but in my case it was not necessary, I already knew about you ;-)

I'm with Bill - Read every article, but hardly any of the ads...If I want to buy something; I got to Pelican!!!

Ben, it's "ad" as in advertisement. Not add as in addition. Although I'm sure you'd like it to add up. ;) Companies will spend 5 to 10% of their gross sales on advertising. Some, like Bow Flex and all those heavily marketed products are spending a lot more. Remember Split fire spark plugs? They spent 30% in the first 2 years after an expensive launch. The plugs were $5.95 EACH then. Now, if they still sell them, they are less than half.

You spend for what you want. Big spending gets lots of sales. However, if you're slow right now, don't take this period as typical. No one is selling much, if anything. Necessities are out selling non necessities by a wie margin. You're the latter.

Havent seen an Excellence since the title was "Excellence (formerly Porsche magazine)"

I don't get Excellence, only Panorama...

Ben why don't you do a poll whether or not pelicans read excellence and if not, which porsche mags they read?

And why wouldn't you advertise on this board? Already got a captured audience?

I missed the ad. Excellence is one of the mags that I'll read the good stuff first and then spend more time on it later as apposed to Autoweek that gets one chance and then usually goes in the trash or Pano that sometimes goes straight to the trash. I've only opened the latest issue once so far.

I saw the add but it is way to simple and gets lost in the shuffle. At least put a picture of a muffler in the add something besides just text.

I saw it! I had to look for it, but I saw it.
I am not an expert, but it needs some contrast to draw your eye...