Just like beer, with 50+ IBUs, they overdid it on the coffee.
On the beer side, there is a trend to pilsners and lagers now. On coffee it is coming too, I saw a 'blonde' espresso roast advertised at Starbucks. I tried it. It is very dark blonde.
but nevertheless, it was better than their usual charcoal.
I feed my espresso machine Lavazza Gran Crema Medium Roast. It is liquid gold.
Georg