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there is some strategy around the advertised price. I tend to look at the price advertised as the same as the sale price, others fully expect to dicker. there is sometimes merit in picking a realistic price and posting the price as firm because posting a higher price than expected can exclude buyers who see their limits exceeded in the advertised price. There is often a lot of overpriced stuff anywhere there are free ads. some do post fake ads to try to increase the overall expected price on a piece they hope to sell. It might be referred to as an act of "shilling"
like with buying a house you might get a better idea by actually visiting and looking but then you are a "looky lou", and sellers don't appreciate non serious buyers test driving, tire kicking, and wasting their time.
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