I found the home maintenance kit on Amazon for $60..it's cheaper because it doesn't include the two transaxle filters. Those I won't need for a few seasons.
Kit came today...2 qts.10w30 oil, oil filter, air filter, air pre-filter, 2 spark plugs, fuel filter, and a service sticker.
I didn't look up prices on each item, but I'm guessing that it's close to what I would pay if I bought each separately. This way saves a trip or two to the dealer.