I had the 30k service today on my TDI. I spoke to the jr. service guy and he knew nothing about fuel pump failures. But he only was on the job for 8 months. He went and inquired with the Sr. service guy. That one apparently had heard. Their policy (verbally) is that they will repair a blown fuel pump under the drivetrain warranty. He did mention that the tank pump will not be covered if affected. So, this sounds like a 80% covered under warranty policy.
What I also got is a bunch of new stickers. VW had sent these about 6 months after I bought the car with the instructions to install them. I ignored it, as I am the only one ever filling up my car. Now they apparently check every TDI at service time and get you the stickers installed! This is a strong indication that VW doesn't just make an excuse for failed fuel pumps when claiming that the affected cars were fueled with gas, they apparently try to reduce the false-fueling with these stickers.
Anwyay, I am TDIng away and will re-evaluate the situation at 60k / 5 years.
G