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There is no universal answer, but in my experience, 80% or more of responses are phishing scams, so yes, putting specific information in the response is good.
But I think most of the time when you don't get a response, the car has been sold and the seller lacks the courtesy to pull the ad.
There's also a bug on CL: when you get the search response 'few local results found, here are some nearby...' that listing may include ads that have expired or been deleted. Double check to be sure the ad is still up in the geographical area referenced.
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techweenie | techweenie.com
Marketing Consultant (expensive!)
1969 coupe hot rod
2016 Tesla Model S dd/parts fetcher
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