Thoughts on this car ad

[Sooner or later]

I was reading an article (on Gilligan's Island!) and this ad popped up.

[Tobra]

Originally Posted by Bill Douglas

Nice looking car.

I'd drop the $41,499. The 99 makes it look like some marketing **** is trying to make some money. $41,000 or $42,000.

I'd drop the "will buff out". I'd either buff it out, or mention it's got scratches.

This, lose that entire line at the end. "As you can see," they can see it, they don't need you to tell them about it.

Those pictures are atrocious. Someone sees the crappy photos, they think must not be that nice a car, or there would be better pictures.

Unless you catch someone who is looking for that car, you get someone looking for a BMW 3 series with AWD. Those people will say, "3 pedals, why are there 3 pedals?"

[cabmandone]

But if you put the women in bikinis in the ad, they aren't sure whether that comes with the car or not. Then the negotiation starts!

[Heel n Toe]

Originally Posted by Shaun @ Tru6

Any thoughts on maybe why and then how to improve it?

He dropped it to $38K? That should help.