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Too big to fail
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CAAS - "Car-as-a-service"?
Looks like more manufactures want to move to the Tesla model, under which the automaker has ultimate control over which features you can and cannot access on your car. The end game would appear to be a subscription service for various features, and subsequent owners of the car would probably have to pay for said features as well: exhibit "A" https://jalopnik.com/tesla-remotely-removes-autopilot-features-from-customer-1841472617
https://www.theverge.com/2020/7/2/21311332/bmw-in-car-purchase-heated-seats-software-over-the-air-updates
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"You go to the track with the Porsche you have, not the Porsche you wish you had." '03 E46 M3 '57 356A Various VWs |
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Did you get the memo?
Join Date: Mar 2003
Location: Wichita, KS
Posts: 32,581
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My newest model is a 2010, not so much a concern for me.
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‘07 Mazda RX8-8 Past: 911T, 911SC, Carrera, 951s, 955, 996s, 987s, 986s, 997s, BMW 5x, C36, C63, XJR, S8, Maserati Coupe, GT500, etc |
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Registered
Join Date: Mar 2004
Location: Higgs Field
Posts: 22,642
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I remember many years ago there was an article in Road and Track about the woman who founded the first urban car sharing program in the U.S. (I forget its name - they had a fleet of SMART cars in Seattle). She had by then sold the company and moved on. Anyway, one of her "visions" was the elimination of private vehicle ownership, with all cars, trucks, etc. being merely a "service" for which we would "pay as we go".
One of her justifications was the very observable fact that most cars, most of the time, are just sitting there taking up space. We build huge parking garages, parking lots, driveways and garages, and all of that for them - so they have a place to just sit. That was her vision that drove her original vehicle sharing company - less sitting, more driving, vastly reducing the infrastructure needed for them. Very pragmatic, really, especially from the point of view of someone who sees cars merely as appliances. And let's face it - most people have that point of view. Relieve them of the maintenance, depreciation, and responsibility of owning a car, but still allow them pretty much unfettered access to one when they want it. A lot of people would go for that. Soulless bastards that they are... ![]()
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Jeff '72 911T 3.0 MFI '93 Ducati 900 Super Sport "God invented whiskey so the Irish wouldn't rule the world" |
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Registered
Join Date: Oct 2005
Location: Northern California
Posts: 3,750
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This train has been on the tracks for a while.
For example, one of the players in the space has been Fair. Here is a link to a related article: https://www.latimes.com/business/story/2020-03-11/fair-car-buying-app The tech is advancing rapidly-- kind of exponentially actually, and social change is also happening very fast. Along with other factors, this confluence is likely to result in a quite different-looking auto industry pretty quickly as we head toward the end of this quarter century. And not just the auto industry per-se, but for example adjacent areas like auto insurance. Many of the existing companies are already planning for a very different future... quite a few of them have active advanced business/technology, innovation, and/or venture capital people here in Silicon Valley. I am a bit plugged in to this massive set of changes on the biz side... opportunities abound. The current Pandemic and after-effects that are likely to result may be considered by some as accelerating some of these changes. Again opportunities is some existing, emerging and new areas, and threats (sometimes existential) in others.
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Mike PCA Golden Gate Region Porsche Racing Club #4 BMWCCA NASA |
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Join Date: Jul 2000
Location: Central Kentucky
Posts: 3,686
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Quote:
Here in KY, the service is lurking near most college campuses.
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"Motorcycles... the cigarettes of transportation." Seth Myers |
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It'll be legen-waitforit
Join Date: Jan 2002
Location: Calgary, Canada
Posts: 6,997
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Features as a service is one thing, but I think Car2Go had the best model but surprisingly they backed out of several markets. Here in Calgary it was super popular, cars everywhere, need to go somewhere just find the nearest one and go, park it anywhere (no parking fees) and your done. Not sure of a longer term use though.
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Bob James 06 Cayman S - Money Penny 18 Macan GTS Gone: 79 911SC, 83 944, 05 Cayenne Turbo, 10 Panamera Turbo |
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Join Date: Oct 2005
Location: Northern California
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"Imagine the infrastructure gained if urban centers adopted this model, staging areas for autonomous vehicles to whisk you from shopping to home, or to an event downtown involving alcohol. No more parking lots/garages or even street parking. No maintenance worries, just pay a subscription fee for the service and you are in. "
The "future of urban mobility" area is a sweet spot for my new business partners and I. Several of them have already been heavily involved in this area, and we are connected to all of of the major players. For example, Toyota has made great commitments: https://www.cnn.com/style/article/ces-toyota-big-smart-city/index.html And there are of plenty of what are for some, non-obvious adjacencies. For example companies in the advertising arena are already thinking about how to access "passengers" is some types of these future urban conveyances-- kind or like what we already have as advertising mechanisms in public transportation. Just the mid-21st century version. And lest we not forget, the flying urban conveyances are coming along quickly... and there again, the opportunities are vast and deep. Here is a manifestation of bets being placed: https://aerospace.honeywell.com/en/learn/supported-platforms/urban-air-mobility
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Mike PCA Golden Gate Region Porsche Racing Club #4 BMWCCA NASA |
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Join Date: Sep 2015
Location: NY
Posts: 6,960
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I thought this was going to be about being a parent and a taxi.
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Join Date: Feb 2008
Posts: 18,894
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The only software I paid extra for was to my 18' cummins. A more fuel efficient dirty diesel.
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dolor et pavor Copyright Last edited by Arizona_928; 07-06-2020 at 06:14 PM.. |
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Still Doin Time
Join Date: Nov 2004
Location: Nokesville, Va.
Posts: 8,225
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Interesting, gotta say that the conventional revenue stream from new car sales, COD service and parts sales I believe has declined not only in percentage overall but also per car over the years.
When you think about it - it's already happened with our cell phones. You might own the hardware- but whomever owns the service that YOU pay for, they are the ones that have control.
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'15 Dodge - 'Dango R/T Hauls groceries and Kinda Hauls *ss '07 Jeep SRT-8 - Hauls groceries and Hauls *ss Sold '85 Guards Red Targa - Almost finished after 17 years '95 Road King w/117ci - No time to ride, see above '77 Sportster Pro-Street Drag Bike w/93ci - Sold Last edited by asphaltgambler; 07-06-2020 at 06:20 PM.. |
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Get off my lawn!
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I am hoping to keep driving for another 20+ years, but someday I know I will be too old to do so safely. I can embrace an app like a automated Uber. Just use my phone to summon a ride in a driver-less vehicle, and it will know where I want to go already from the app. It takes me there, and drives away. When I am ready to go back, another car shows up to take me home.
I can bet there will be the economy low end services, a mid range nicer and cleaner car, and the premium service. For the cost of my own cars, insurance, tags, title and taxes the IRS figures it costs 57.5 per mile to drive a car. No more garage space, no more cars costs except for when you want to be transported. Maybe in 20 years for me. Until then, I will keep driving.
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Glen 49 Year member of the Porsche Club of America 1985 911 Carrera; 2017 Macan 1986 El Camino with Fuel Injected 350 Crate Engine My Motto: I will never be too old to have a happy childhood! |
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I see you
Join Date: Nov 2002
Location: NJ
Posts: 29,909
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For urban, even suburban to an extent that would be an excellent remedy for congestion and land use. Where I live though, ex-urban / rural there might not be a good fit for that business model. At least not initially.
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Si non potes inimicum tuum vincere, habeas eum amicum and ride a big blue trike. "'Bipartisan' usually means that a larger-than-usual deception is being carried out." |
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Join Date: Sep 2009
Location: North of You
Posts: 9,160
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PPOT. Not exactly anyone's target market for the future of transportation.
Just the opposite.
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"A machine you build yourself is a vote for a different way of life. There are things you have to earn with your hands." |
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Did you get the memo?
Join Date: Mar 2003
Location: Wichita, KS
Posts: 32,581
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I definitely see the value of car sharing services for heavily urban areas. When I travel I use Uber extensively, even when I have a rental car. Obviously as autonomous vehicles become more of a reality that only sweetens the proposition. But as someone who makes his money in aerospace, flying urban transportation is a long way off both from the standpoint of technology and financial viability. By the time any of these aircraft are FAA certified and then staffed by a pilot, the cost has moved well beyond what the average person can afford.
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‘07 Mazda RX8-8 Past: 911T, 911SC, Carrera, 951s, 955, 996s, 987s, 986s, 997s, BMW 5x, C36, C63, XJR, S8, Maserati Coupe, GT500, etc |
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Make Bruins Great Again
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I can see it happening. Look at Microsoft. Some of their programs are annual rentals and their operating systems are made obsolete so they can sell you more software.
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-------------------------------------- Joe See Porsche run. Run, Porsche, Run: `87 911 Carrera |
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Get off my lawn!
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Of course all manufacturers do it.
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Glen 49 Year member of the Porsche Club of America 1985 911 Carrera; 2017 Macan 1986 El Camino with Fuel Injected 350 Crate Engine My Motto: I will never be too old to have a happy childhood! |
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AutoBahned
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Apple is set to strong-ARM you
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Too big to fail
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__________________
"You go to the track with the Porsche you have, not the Porsche you wish you had." '03 E46 M3 '57 356A Various VWs |
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