Panamera Marketing Begins . . .

imcarthur · imcarthur's Garage

See new Porsche site: Four, uncompromised.

Pic as posted by sarc in Transportation (from jalopnik)

Looks like it will be a slick campaign.

Ian

Vipergrün · 09-15-2008, 05:31 PM

Just showed my wife the little video clip. She does not appreciate cars, but immediately said "why did Porsche sell out? It looks like a Nissan" Think that just about nails it

onewhippedpuppy · 09-15-2008, 05:37 PM

Um, are they ever going to show us the car?

wcc · 09-15-2008, 06:04 PM

Quote:

Originally Posted by onewhippedpuppy

Um, are they ever going to show us the car?

NO, 'THEY' are even too embarrassed!

HardDrive · 09-15-2008, 06:15 PM

I think the car is awesome.

imcarthur · imcarthur's Garage

It's a classic teaser marketing ploy. Feed the press & consumers a tidbit at a time & build the hype. This is a new market segment for Porsche but they have historically done well in new segments (Boxster & Cayenne come to mind).

We just did it with a teaser loudspeaker launch - or should I say we started one but it went south when private photos from a show in Singapore hit the net - but that's another story.

Ian

UconnTim97 · UconnTim97's Garage

I definitely like the idea of the car.

I won't judge the appearance until I see one on the road.

aigel · aigel's Garage

"Four, uncompromised"? What BS. A four door anything is a compromise.

What's underneath? An "uncompromised" VW or Audi body with a Porsche engine?

George

BReif61 · 09-15-2008, 06:56 PM

I'll withhold judgement until i see it fully revealed.

M.D. Holloway · 09-15-2008, 08:51 PM

give'm a mulligan (opps, that was the 924...)

Geronimo '74 · 09-16-2008, 02:58 AM

I'm curious. Sure, the looks will take a bit of getting used to. But hey, I even like the Cayenne's looks...
What I am most curious about is whether it will stand out in the crowd of other four door saloons/GT's like the Cayenne did in the 4X4 segment.
I do frown upon the dillution of the Porsche range of vehicles. If it was up to me, I'd stop inventing new Porsche's but I guess money and market strategy is more a factor in this than this guys opinion...

imcarthur · imcarthur's Garage

What interests me is the marketing . . .

Ian

Porsche-O-Phile · Porsche-O-Phile's Garage

So now they've got the SUV and the sedan. When's the minivan and pickup truck coming out to round out the complete selloutness of the marque?

MattKellett · MattKellett's Garage

Ian - what about the little tree at the end of the pits? Maybe signifying clean burning. And then what appears to be snow covered mountains above guard rail?

Anyway, I liked your analysis.

matt

Porsche-O-Phile · Porsche-O-Phile's Garage

I also think all the other bays in the building having their doors closed and no light shining from them is saying something. Like how many other models have been killed off by "NLA" parts maybe?

This thing is going to be an ENORMOUS flop. Like uber-fail. Titanic. It's precisely the wrong car at the wrong time. The world demand for fiendishly expensive, high-power, big luxury sedans that suck gas is dropping faster than WaMu's stock price. It's precisely the same kind of thing that killed the 928 and to a certain extent, the 968. I'm sure it'll be a well-made car, but the market simply will not be there to support it by the time it rolls out.

I imagine given the global recession we're hurtling towards will result in this car having a VERY limited production run for only a couple of years. Which might actually increase its collectability value long-term. Who knows.

RWebb · RWebb's Garage

nah - it will share LOTS of parts and be a lot cheaper to build than people think

they'll sell enough to recoup dev. costs and to put themselves out there competitive with the Benz-mo-cruiser, etc. will get lots of press

then they'll stick in a diesel or hybrid powerplant and get more out of it

I bet it is as successful as the 928 - or more so.

aigel · aigel's Garage

I read this morning that Porsche will take full control of VW soon. Expect this vehicle to be built straight out of the VW parts bin.

George

the · 09-16-2008, 11:08 AM

Quote:

Originally Posted by RWebb

I bet it is as successful as the 928 - or more so.

As in dead in the water after 13 years of production, and canceled completely after 16?

Seric · 09-16-2008, 11:16 AM

All I can hope for is that it makes Porsche more money to put into motorsport that will help it's flagship models

n8marx · n8marx's Garage

Quote:

When's the minivan and pickup truck coming out to round out the complete selloutness of the marque?

Don't laugh. VW does sell a minivan now. I don't think a Porsche version is that far a stretch. Imagine the class warfare that could erupt at soccer practice from the introduction of a Porsche mini-van. They'd sell oodles of 'em.