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Zeke's Avatar
 
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Quote:
Originally Posted by holtjv View Post

And why wouldn't you advertise on this board? Already got a captured audience?
M&K products are in the Pelican catalog. That would be more or less Pelican's responsibility.

Old 12-21-2008, 07:54 AM
  Pelican Parts Catalog | Tech Articles | Promos & Specials    Reply With Quote #21 (permalink)
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Originally Posted by milt View Post
M&K products are in the Pelican catalog. That would be more or less Pelican's responsibility.
if Ben bought banner space at the bottom of every thread that was keyword tagged "muffler" or "exhaust," I think both M&K and Pelican would win. Would just be a keyword search algorithm to dynamically launch the banner that I am sure is already in place.
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Old 12-21-2008, 07:58 AM
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Yeah.. i think you might as well save your money and do ONE big half page within the magazine in color, rather that have this little thing for the whole year (assuming those are your choices)

I spotted it because the name rang a bell, but it's not visible enough...
Old 12-21-2008, 11:47 AM
  Pelican Parts Catalog | Tech Articles | Promos & Specials    Reply With Quote #23 (permalink)
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Originally Posted by mb911 View Post
newest issue. it did not cost much but I figure its worth it even if I turned it into a few sales. the add will change with time to get better but nothing as nice as our hosts . this is my first adventure with marketing at all so who knows I may have it all messed up
I have Dec. 08' and don't see it. The last one I've gotten.
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Old 12-21-2008, 04:08 PM
  Pelican Parts Catalog | Tech Articles | Promos & Specials    Reply With Quote #24 (permalink)
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I saw your add
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Old 12-21-2008, 04:20 PM
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In my european car repair business it is very difficult to tell if certain advertising meant more sales. I usually look at how much we spent for the year and did sales go up or down. I can tell you that in my business referral business far outways advertising, but we offer a local product not one that can be shipped. I think your product probably gets a lot of referral business as well. I think it you have to advertise some but dont spend too much on going big. I spend about 5% of gross sales on advertising.-Chris
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Old 12-21-2008, 04:26 PM
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didnt see it.

I know it would stick out in my mind after reading all your posts.

I do read the advertisments even though new car stuff bogarts all the advertisement space. I usually see a preponderance of 996/997 TT stuff. The doodes with all the dough I guess.

I will buy a nasty muff from you one day.
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Old 12-21-2008, 04:32 PM
  Pelican Parts Catalog | Tech Articles | Promos & Specials    Reply With Quote #27 (permalink)
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I saw it, but only because I was looking for it. As one of the few black and white ads, and one of the smallest, it's easy to miss.

But worse than that, it only has a few words, but a major typo! It says "Manufactures of 321 Stainless exhausts for your Porsche."

It should say "Manufacturers." You should get that fixed ASAP. Typos in an ad are not acceptable and unprofessional. (Pete Stout must not proofread the ads, lol).

Also, I've been around Porsches a few decades, done a ton of work on them, and consider myself fairly knowledgeable, but I have no idea with "321 Stainless" is. My guess is 99% of excellence readers who see your ad have no idea what that is.

I think something like "Manufacturers of Ultra High Quality Full Stainless Steel Porsche Exhausts" would be better.
Old 12-21-2008, 05:13 PM
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Quote:
Originally Posted by the View Post
I saw it, but only because I was looking for it. As one of the few black and white ads, and one of the smallest, it's easy to miss.

But worse than that, it only has a few words, but a major typo! It says "Manufactures of 321 Stainless exhausts for your Porsche."

It should say "Manufacturers." You should get that fixed ASAP. Typos in an ad are not acceptable and unprofessional. (Pete Stout must not proofread the ads, lol).

Also, I've been around Porsches a few decades, done a ton of work on them, and consider myself fairly knowledgeable, but I have no idea with "321 Stainless" is. My guess is 99% of excellence readers who see your ad have no idea what that is.

I think something like "Manufacturers of Ultra High Quality Full Stainless Steel Porsche Exhausts" would be better.
As I said, I haven't seen the ad, but if this is true, then it does need work. If you're going to run a small ad, get a picture in there with a caption like what "the" suggests.
Or maybe, "13 lbs. of pure sound. Weigh the advantages."

In fact, I like that. Or f course I would, I wrote it.
Old 12-22-2008, 10:58 AM
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I can't even seem to find my issue. can't wait now to see what this ad is all about.
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Old 12-22-2008, 11:01 AM
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Just recieved the Feb. 09' issue. Saw it, but no it certainly doesn't stand out. More color and yeah maybe a catching line or two. Your product does deserve better.
And merry Christmas Ben!
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Old 12-22-2008, 02:11 PM
  Pelican Parts Catalog | Tech Articles | Promos & Specials    Reply With Quote #31 (permalink)
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Quote:
Originally Posted by the View Post
I saw it, but only because I was looking for it. As one of the few black and white ads, and one of the smallest, it's easy to miss.

But worse than that, it only has a few words, but a major typo! It says "Manufactures of 321 Stainless exhausts for your Porsche."

It should say "Manufacturers." You should get that fixed ASAP. Typos in an ad are not acceptable and unprofessional. (Pete Stout must not proofread the ads, lol).

Also, I've been around Porsches a few decades, done a ton of work on them, and consider myself fairly knowledgeable, but I have no idea with "321 Stainless" is. My guess is 99% of excellence readers who see your ad have no idea what that is.

I think something like "Manufacturers of Ultra High Quality Full Stainless Steel Porsche Exhausts" would be better.
They create the ads And I need to have them do better. This was the first one the second one should be better but I want to see if anything comes of it at all. I have a feeling I may be betteroff advertising with rennlist as a key word search etc. Milt I knew it was ad just was thinking how quickly this was going to ADD up LOL!

Good input guys I may copy and paste for them to look at if that alright?

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Old 12-22-2008, 04:10 PM
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