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Origin of "No Substitute"
What's the origin for the slogan: "Porsche. There is no substitute."
I'm too young to recall this from before Tom Cruise's line in Risky Business. And a search didn't turn up an answer, either.
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1987 Venetian Blue (looks like grey) 930 Coupe 1990 Black 964 C2 Targa |
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08-26-2006, 08:28 AM
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Location: SoFLA
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Re: Origin of "No Substitute"
Quote:
BMW, The Ultimate Driving Machine Chevrolet, The Hearbeat of America Ford, Built Ford Tough Kia, Korean Junk that Americans Will Now Buy Because Gas Is Going Up... (I made that one up...). etc., |
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08-26-2006, 08:30 AM
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Designer King
Join Date: Mar 2004
Location: Toronto, ON Canada
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It actually is a factory registered trademarked slogan, although I can't recall when it was first used.
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Paul Yellow 77 Sunroof Coupe/cork interior; 3.2L SS '80 engine/10.3:1/No O2; Carrera Tensioners; 11 Blade Fan; Turbo tie rods; Bilstein B6; 28 tube Cooler; SSI, Dansk; MSD/Blaster; 16x7" Fuchs/205/50 Firestone Firehawk Indy 500s; PCA/UCR, MID9 Never leave well enough alone |
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08-26-2006, 08:55 AM
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I like it.
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1978 911SC #737 "D" Class Club Racer |
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08-26-2006, 09:02 AM
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I recall it was used about 35 years ago. I'd have to do a little digging to figure out if it was used prior to that.
JR |
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08-26-2006, 09:13 AM
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Location: TX USA
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I believe it began with a series of magazine ads for the redsigned 1974 models ... the ads featured various combinations of 914s and 911s grouped with 914-6GT, 908, and 917 race cars, both endurance and Can-Am. Some shots were very low angles, others were taken from a cherry-picker or high grandstand. One notable shot was a low-angle, frontal shot of a 917/10, 914, and 911 ... it must have been taken very early in the day as the lighting cast was distinctly bluish, and wide-angle lens distortion was visible.
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Warren Hall, Jr. 1973 911S Targa ... 'Annie' 1968 340S Barracuda ... 'Rolling Thunder' |
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08-26-2006, 09:34 AM
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Anyone got any copies of those early ads? Just curious...
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1987 Venetian Blue (looks like grey) 930 Coupe 1990 Black 964 C2 Targa |
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08-27-2006, 05:17 AM
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Quote:
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08-27-2006, 05:19 AM
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1975. Thanks.
 
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1987 Venetian Blue (looks like grey) 930 Coupe 1990 Black 964 C2 Targa |
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08-27-2006, 06:01 AM
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Join Date: Oct 2005
Location: Raleigh, NC
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 I had this plate when I had an '02 C4S. Man I miss that car (without mufflers, with tequipment roll bar and Schroth harnesses)... BUT You also can't beat an early light air cooled classic, SSIs are next for this baby... 
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'95 Porsche 993 Carrera, DACH-X, DACH-R, PSS10,RS Speedlines,RS StrutBrace, GT3TEK 993RS Aero '06 Mini Cooper (O.Z,MTH, Milltek, M7) http://www.hakkinen.com/spain99-mh1st-easy.mp3 |
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08-27-2006, 08:00 AM
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Join Date: Dec 1999
Location: TX USA
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1974 .... the definitive answer from Darryl D:
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Warren Hall, Jr. 1973 911S Targa ... 'Annie' 1968 340S Barracuda ... 'Rolling Thunder' |
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09-10-2006, 12:55 PM
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Ducati
1987 Porsche 930 3.3T
1978 Porsche 911 SC 3.0
