Bernie sez:

[sammyg2]

Originally Posted by gorthar

Apparently endlessly quotable Bernard Ecclestone is at it again with his ridiculous comments. Apparently the youth market is a waste of time, struggling back-marker teams are like "women and credit cards," and going so far as to compare them to Oscar Pistorius.

No point attracting young generation to F1 says Ecclestone > F1 News > Grandprix.com




I know this guy has been shooting off his mouth for years but the older he gets the more I struggle to figure him out. If CVC truly wants to go public I can't understand why they would ignore the youth market. Are they unconcerned with growth? What say ye? Is this guy finally beyond the pale?

So what's wrong with that, he told the truth.
The youth are not their target market. They do not but Rolex's or Ferraris or Mercedes.
Older wealthy males buy that stuff and THEY are the market.

Of course the little snots seem to drink that red bull crap by the gallon so maybe I'm wrong ....

[cockerpunk]

Originally Posted by sammyg2

So what's wrong with that, he told the truth.
The youth are not their target market. They do not but Rolex's or Ferraris or Mercedes.
Older wealthy males buy that stuff and THEY are the market.

Of course the little snots seem to drink that red bull crap by the gallon so maybe I'm wrong ....

yeah, if he wants f1 to be dead in 10 years, its a brilliant plan.

the reason the 20ish demographic is so coveted by advertisers is simple: catch them and create long term customers

if you make a race series only 70 year olds are fans of, then you destroyed you pipeline for future fans.

[onewhippedpuppy]

If you stop and think about it, I'm floored that major manufacturers spend hundreds of millions to associate themselves with this racist, sexist, xenophobic, hateful little man. Most pro athletes are dumped at the first public SNAFU by advertisers.

[Chocaholic]

Originally Posted by cockerpunk

yeah, if he wants f1 to be dead in 10 years, its a brilliant plan. if you make a race series only 70 year olds are fans of, then you destroyed you pipeline for future fans.

Don't understand this statement. 70 year olds aren't going anwhere. We're making them by the zillions each year (baby boomers). Heck...I'll be one in 15 years! It's simply the demographic that will have the money and time.

[KNS]

Originally Posted by Chocaholic

Don't understand this statement. 70 year olds aren't going anwhere. We're making them by the zillions each year (baby boomers). Heck...I'll be one in 15 years! It's simply the demographic that will have the money and time.

But, strangely, they still seem to die off in a sense. Buick and Oldsmobile have a shrinking market segment when it comes to the age of its buyers (even though there are always new seniors every year) they see the writing on the wall, and are desperate to turn it around. If you can't get younger buyers interested in your Buicks (or Harleys, etc), you're doomed.

Oh yeah, scratch Oldsmobile...