Aussie S1000RR Pricing released

[Yellow12]

$21,900 Including Quickshift

Expected in "The first part" 2010

BMW Motorrad Motorsport Colours $765.
Multi-mode Race ABS with Dynamic Traction Control (DTC) - $2500
Anti-Theft Alarm System - $505.

FYI For comparison:
R1: $19,999
GSXR1000: $18,990
ZX10R: $19,499
CBR1000RR: $19,490 (ABS +$1000)

$2 grand better than an R1?

Ant

[Guest24]

Ant, will the YAkahosu crowd flock to the upgraded S1kRR at that price differential?

[Yellow12]

Bubba, I'm trying to figure that one out too!
I just don't know.
As you can see, the others are all within $1000 of each other. Will they shell out ANOTHER $2k.

No doubt some will, but in what QTY.
I'm sure many of them will still buy a tried and proven R1 and have that money spare for insurance and registration etc.

Question for the group though... do you think this is because they COULDN'T get the pricing the same, or is it marketing where they wanted to have a perceived "Premium" product. It's got the rondel after all

Ant

[Guest24]

It's beyond me Ant. I'm not the target they're shooting at.

[OwenM]

One of the reasons to go with the BMW over the Japanese options is the ABS + Traction control, but the added cost pushes the BMW price to around 30% more than the competition.
You can get significant discounts of list pricing on the opposition so unless BMW are going to discount as well the price difference is going to be even greater. The S1000RR had better be bloody good to attract sales away from the opposition, even if it is I will not buy one.

[shreddr]

Originally Posted by Yellow12

.. do you think this is because they COULDN'T get the pricing the same, or is it marketing where they wanted to have a perceived "Premium" product. It's got the roundel after all

Ant

bingo! we have a winner!! BMW has always been marketed as a premium brand. they may be after a 10% segment of the mainstream sport bike buying population, but make no mistake that they are going after the TOP 10% not the bottom feeding value buyers (Kawasaki?) lucky enough for us all, they are not attempting it just by slapping the roundel on a clone bike, but have actually added some worthy innovation in the form of ABS/DTC and category leading HP with lowest weight. a nice way to enter the game and certainly worthy of the premium price. well done BMW!

[Yellow12]

Originally Posted by OwenM

One of the reasons to go with the BMW over the Japanese options is the ABS + Traction control, but the added cost pushes the BMW price to around 30% more than the competition.

Yeah the ABS + TC is expensive...
As you can see the ABS on the Honda is $1k, so it's $1500 for TC!

Originally Posted by OwenM

The S1000RR had better be bloody good to attract sales away from the opposition, even if it is I will not buy one.

I'm not in the market for this kind of bike, but I have to come clean and say that IF it was significantly DIFFERENT than the others and I liked it, I'd fork out the extra coin for it!

But I, and none of us on this board (being existing BMW owners), are not the key demographic they want.
And NO, I don't think their key demographic will pay $2k extra then an additional $2500!!

Ant

[Mad Otter]

Ho Hum...time will tell...so far this forum is like reading a newspaper..."it might, maybe, could" but no reality. Speculation is like expectoration without the cup to collect the evidence.

[Kieran R1100S]

On price Yamaha, Honda, Suzuki, and Kawasaki will all drop there price from original pricing, some as much as $3,500 and that's where you pick up a bargain.
BMW wont do this, so then you have a gap of some $5,000 or more!

Time will tell, but not here! Our market is to small to tell much. It will only be prevalent if you start to see them popping up at local haunts.

With that said, I have had my R1200S for 12 months and have not seen or even passed another! and I ride most Sundays.

[chewie]

Good questions Ant and I wouldn't have a clue.

I just looked up Honda CBR1000RR Fireblades and can get me an 08 with 1400kms for 16000 ono in the new shape.

BMW doesn't have a used bike market which is good and bad for them.

To get a bike that had a point of difference other than the Roundel, IE, DTC - I would have to end up throwing $25000 at one

Compared to the former for 9k less before haggling - how many squiddly diddlies will shell that much out.

Time will tell - but it is pricey and it's a very agressive market right now - actually it has always been.

[Haggis]

I reckon they will sell like hot cakes. Positioned well between the Jap superbikes and anything European.
Time will tell but if the first road tests are favourable and a degree of acceptance is reached in the sports bike market they will be off and running.
In line 4 not my cup of tea but it is certainly an exciting bike. Me, I'll wait for the next generation boxer with around 130-150 HP.

Cheers, Haggis

[Deans BMW]

Found this over at the BMW Sport Riders Forum.

In this week's issue of MCN, on sale August 19, we have a world exclusive track test of the BMW S1000RR. According to our tester, it feels more powerful than a Yamaha R1 and makes the Honda Fireblade's suspension feel rubbish in comparison.

[Guest24]

I never quite saw the reason why BMW had ABS as the only option on the HPS. With an on/off switch it made no sense to have this 1k dollar add-on for so very few bikes in a production run. Now BM is doing it again with the most significant feature on the bike. It's the only way to harness the massive hp and torque available on the S-series bike. That's just my thought on the $2,500.00 add-on which I consider necessary due to the hp/torque.

[Kieran R1100S]

I'll wait for the next generation boxer with around 130-150 HP.

Cheers, Haggis


I'm with you.
It's not my cup of tea, it's just another I4.
Personally I hope they sell a ***** load and put some of the profit into developing a 150hp boxer.

[YellowRacer]

Kind of weird, because in Germany it's right in them middle of all the other 1000cc bikes.

[Deans BMW]

Another little tidbit

Road version of S1000RR humbles Blade
World exclusive riding impressions of the new BMW sports bike shows it can lap Brno 3 secs faster than a Fireblade.

[shreddr]

Originally Posted by Nail24

That's just my thought on the $2,500.00 add-on which I consider necessary due to the hp/torque.

I think its only $1500 for both ABS/DTC, ABS alone is $1000 and you can't get DTC without ABS, which makes sense because the computer needs to know what the wheels are doing, so the synergy is obvious.

[Guest24]

Originally Posted by shreddr

I think its only $1500 for both ABS/DTC, ABS alone is $1000 and you can't get DTC without ABS, which makes sense because the computer needs to know what the wheels are doing, so the synergy is obvious.

Ah so. Well then that leaves the extra grand to buy the better paint and the remainder toward a set of full racing leathers.

[JimMoore]

I think they are targeting the 1198 buyers more than the R1 / Gixxer / CBR / Ninja buyers. That's not what they're saying, though.

I took aspin around the cloverleafs today on my CBR600. After two years, 22K miles, and 25 track days, the acceleration on that thing is still "Holy *****" amazing. I can't even fathom a liter bike.

[jduke]

I have some friends that used to ride BMW's but went to GSXR1000RR's, R1's, etc. and they say they will be buying the S1000RR. Two that I know of have said they have a deposit down already.
Believe it or not, both of them said they ordered the ABS/DTC option.